Survey shows marketers not keeping pace with customer data while brands recognize they must move fast to become customer-data-driven enterprises, the finish line is not close.
“It’s never been more obvious to us that we make decisions based on emotion, gut instinct and knee-jerk reactions. We have to remember, we often are mentally primal beings, and our brains are wired a certain way.”
– Belinda Green, head of strategy at B2B agency Gyro, on how emotions drive the B2B path to purchase
There’s Power in Consumer Data. Is Your Brand in Control?
