October E-Connect Daily


October 17, 2018


Wheels up – Landing the perfect buyer persona

If there is one bullet on every marketer’s to-do list, it’s defining the ultimate buyer persona.

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“Inside a complex B2B company, [studies] now say there’s 6.8 people on average involved in the internal buying committee to make a decision. How well do you understand who those 6.8 people are? What roles do they play, what approaches do they bring to the table that are different from each other?”

– Matt Heinz, President, CEO, Heinz Marketing


Sink Or Swim: How To Create Buyer Personas To Ensure Marketing Success

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It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

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