February 2017

So, you want to be a market leader?

Go ahead, ask Ken Rutsky the question. What does it take drive a market? To be a leader? And, in today’s highly competitive and ever-shifting landscape, just how long can you stay on top?

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“We’re seeing a huge trend to the idea of machine based learning – chatbots, AI-enabled customer service, zero UI things like the Amazon Echo, Siri or Google Home. [Marketers] are still thinking linear, when it’s now so much more infinitely complex.”

– Greg Ng, VP of digital engagement, PointSource

Fresh And Bold Ways Industry Leaders Can Approach Marketing In 2017

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How Great Stoic Thinkers Inoculated Themselves Against Fear

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