News

March 2018

March E-Connect Daily

March 22nd, 2018|

March 22, 2018

Why Your Story Matters
A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how we are hardwired for stories. If you want your prospect to think it over, give him lots of facts and figures. If you want him to […]

February 2018

February E-Connect Daily

February 5th, 2018|

February 05, 2018

Amanda Setili has seen it a lot. Two sides, two opinions and no resolution in sight. She lives for these moments. Ask Setili and she’ll tell you that while building a unifying consensus among your team is paramount to success, knowing how to get there is half of the battle – and […]

January 2018

January E-Connect Daily

January 5th, 2018|

January 05, 2018

What are the biggest goals for small business owners in 2018? According to Infusionsoft’s “2018 Small Business Marketing Trends Report,” 31 percent say that driving sales tops the list, with 25 percent citing they will prioritize retaining or re-engaging the customers they already have.

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“We live in a networked world. And so […]

December 2017

December E-Connect Daily

December 5th, 2017|

December 05, 2017

Why salespeople suck at listening
We love sales. But we hate feeling “sold to.” Everybody does. Though, if you talk to any sales person, they’ll tell you they’re not like that. Alas, they usually are.

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“Shaping a market requires intense insight into the marketplace (the entire ecosystem of customers, competitors, suppliers, influencers) and […]

October 2017

October E-Connect Daily

October 5th, 2017|

October 05, 2017

Content is getting so much play these days that it can start to seem like noise. Creating content just for the sake of creating content is not a strategy. Connecting with your audience through the publishing process impacts purchasing decisions. Don’t believe us? Check out a survey of over 1,200 business leaders […]

September 2017

September E-Connect Daily

September 5th, 2017|

September 05, 2017

3 newsroom lessons to improve your sales story
Humans are natural storytellers. We gravitate to stories – whether around a campfire, the office water cooler or on Netflix. The world of sales is no different. A compelling narrative can be the difference between a pitch that converts prospects into clients and one that […]

August 2017

August E-Connect Daily

August 5th, 2017|

August 05, 2017

The art of being intimate – and why it matters today
Mayur Ramgir has seen it too many times with the brands he works with. When a company first starts out, it is likely to know its customers on a first name basis. But as it grows, it loses that personal touch. The […]

July 2017

July E-Connect Daily

July 5th, 2017|

July 05, 2017

Brands gaining momentum with content marketing strategies

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“Omnichannel is not just another buzzword – it’s the difference between a satisfied customer and a satisfied competitor. A company that has integrated all those channels so that each customer interaction picks up seamlessly where the previous one left off has reached the Magic […]

June 2017

June E-Connect Daily

June 5th, 2017|

June 05, 2017

Point Blank – 4 self-inflicted missteps that can land your brand in trouble
Blockbuster. Remember them? In a time that seems far, far away, the 9,000-store video rental chain seemed to be everywhere. Families would practically camp out to secure the latest releases.

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“Omnichannel is not just another buzzword – it’s the difference […]

May 2017

May E-Connect Daily

May 5th, 2017|

May 05, 2017

Building relationships for the long haul
Q&A with Bill Schiemann
Bill Schiemann knows a thing or two about this whole premise of staying engaged and connected with the communities you belong to. His role starts at the beginning. As the principal and CEO of the Metrus Group, he and his team are known for […]