Integrated Marketing is a segment where Daily Printing especially excels. Through CrossMedia technology, Daily offers a unique way to understand how your marketing materials are reaching their audience and, in turn, how your audience is reacting. For a case study on the response effects of direct mail v. email in a marketing campaign, simply read our blog post here. Projects like this and like Daily University display how DPI can assist you in your own personal marketing campaign.
Using personalized URLs, Daily is able to create custom web pages for each client’s prospects. These URLs, placed on printed or online marketing materials, would connect your audience to a personalized web page for multiple benefits: track who responded to the material, gain extra contact and personal information from the public, and inform you on how to more finely tune any future marketing campaign endeavors.
An example of this type of integrated marketing is Daily University. This landing page shows how your audience is able to provide information for your benefit and, in turn, obtain more information on you, the client. By providing a space for your customers to find information on you and submit their own so seamlessly, you are making involvement with your product or idea that much simpler. Click the link below to see a sample landing page that Daily Printing is able to provide for you.
Constantly looking toward to the future of marketing campaigns and the industry as a whole, DPI will make sure your marketing needs are met through any printed project. The high quality of our printing is only matched by the marketing and follow-up service we will provide to show you the impact of your printed piece. As mentioned before, read our blog here that covers a recent case study on the impact of our marketing campaigns.