October E-Connect Daily

October 05, 2016

5 plays to add to your 2017 marketing playbook

You can say this about 2016 – it hasn’t been boring. Heading into 2017, the momentum will continue to surge in areas like content marketing, marketing automation, customer engagement and social analytics, to name a few. For marketers, each of these strategies has helped engage and grow their communities. Here are some of areas to watch in 2017.

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“As more and more content is being published, brands will find that they need to define a topic or niche that they can own – one that truly reflects their unique expertise and reason for being.”

– Michael Brenner, CEO of Marketing Insider Group, and co-author of the bestselling book “The Content Formula”

The Biggest Content Marketing Trends in 2017

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Make “Creative Destruction” a Regular Part of Your Routine

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