Follow the instructions. Seems every time something gets off track, that’s the best course of action. Take your sales process – it works best when you build a playbook your sales team can use as a guide.
“Our recommendation is always to start off simple. Start by creating a basic sales process that is milestone-based and focused on the buyer’s decision-making process. It’s getting to sound like a cliché, but the process needs to be aligned with how the buyer will make a decision.”