March E-Connect Daily


March 05, 2017


Creating Your Sales Playbook

Follow the instructions. Seems every time something gets off track, that’s the best course of action. Take your sales process – it works best when you build a playbook your sales team can use as a guide.

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“Our recommendation is always to start off simple. Start by creating a basic sales process that is milestone-based and focused on the buyer’s decision-making process. It’s getting to sound like a cliché, but the process needs to be aligned with how the buyer will make a decision.”

– George Brontén, Founder & CEO, Membrain


Sales Team Development – What Stage Are You?

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Direct Mail vs Email

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