April E-Connect Daily

April 05, 2017

Measuring Up

How do you measure marketing success? It’s a question today’s marketers ask themselves a lot.

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“Consolidation (of data) provides one common view of what’s working and what’s not working. This way, everyone can agree on how to measure effectiveness and how to improve it without necessarily always throwing more technology at it.”

– Andrew Frank, VP, Gartner

ROI Tracking – Justify Your Spending in 2017

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Ari Wallach: 3 ways to plan for the (very) long term

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