Point Blank – 4 self-inflicted missteps that can land your brand in trouble
Blockbuster. Remember them? In a time that seems far, far away, the 9,000-store video rental chain seemed to be everywhere. Families would practically camp out to secure the latest releases.
“Omnichannel is not just another buzzword – it’s the difference between a satisfied customer and a satisfied competitor. A company that has integrated all those channels so that each customer interaction picks up seamlessly where the previous one left off has reached the Magic Kingdom.”
– Andrew Ardron, Managing Director at ProspectSoft, on why it’s important to make the journey into the B2B omnichannel experience
