August E-Connect Daily

August 05, 2017

The art of being intimate – and why it matters today

Mayur Ramgir has seen it too many times with the brands he works with. When a company first starts out, it is likely to know its customers on a first name basis. But as it grows, it loses that personal touch. The brand, more oftentimes than not, starts marketing their brand with one-too-many strategies.

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“Think of ‘content’ as all things that attract human attention that can be represented as data. The more quality content you can produce, the more attention you can scoop up, continuing to sate our limitless thirst for customization and novelty.”

– HubSpot tech lead Vedant Misra on why content is important to making connections in the age of Artificial Intelligence

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