Humans are natural storytellers. We gravitate to stories – whether around a campfire, the office water cooler or on Netflix. The world of sales is no different. A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat.
“Marketers who manage their content as a business asset not only give their customers a better experience, but they also feel less stress because they have the systems and processes to create content in a scalable way.”
– Michele, Linn, VP of Content at the Content Marketing Institute, on why it’s important to make your content efforts more scalable