December E-Connect Daily

December 05, 2017

Why salespeople suck at listening

We love sales. But we hate feeling “sold to.” Everybody does. Though, if you talk to any sales person, they’ll tell you they’re not like that. Alas, they usually are.

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“Shaping a market requires intense insight into the marketplace (the entire ecosystem of customers, competitors, suppliers, influencers) and especially into the problems that need solving (some consumer needs don’t appear as problems but needs and wants, recognized or anticipated).”

– Pete Hayes, Principal, Chief Outsiders

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