My work in lead generation results in a special by-product. Pricing discussions. What I have found is that there is a framework and language that clients find helpful in working through price and pricing.
“I am a big believer in the idea that if you want to do more business, start by regularly thanking the people who are already giving you business. You will find this is a very cost-effective way to manage your marketing spend.”
– Mike Sciortino, founder of Gratitude Marketing, and best-selling author of “Gratitude Marketing: How You Can Create Clients for Life.”