July E-Connect Daily

July 18, 2018

Finishing the race…

Survey shows marketers not keeping pace with customer data while brands recognize they must move fast to become customer-data-driven enterprises, the finish line is not close.

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“It’s never been more obvious to us that we make decisions based on emotion, gut instinct and knee-jerk reactions. We have to remember, we often are mentally primal beings, and our brains are wired a certain way.”

– Belinda Green, head of strategy at B2B agency Gyro, on how emotions drive the B2B path to purchase

There’s Power in Consumer Data. Is Your Brand in Control?

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The Insights Economy: From Data-Driven to Insights-Driven Marketing

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