September E-Connect Daily

September 12, 2018

Building your brand one partnership at a time

It takes a village. If you believe in that approach, you can build your brand. Just ask Amy Graver; she’ll tell you that the foundation for brand development—on every level and in every facet—starts with the relationships you forge with your partners.

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“We’ve realized that we can’t continue to shout at our customers with mass-reaching media vehicles and expect them to have some meaningful impact or relationship with us.”

– Terryn Lance, VP of global media at American Express, on why the brand is delving deeper into content marketing

Storytelling, Brands And Some Words Of Wisdom

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Want Great Brand Stories? Get Them From Your Customers (Here’s How)

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