“Inside a complex B2B company, [studies] now say there’s 6.8 people on average involved in the internal buying committee to make a decision. How well do you understand who those 6.8 people are? What roles do they play, what approaches do they bring to the table that are different from each other?”
– Matt Heinz, President, CEO, Heinz Marketing
Sink Or Swim: How To Create Buyer Personas To Ensure Marketing Success
