November E-Connect Daily

November 13, 2018

5 messaging strategies of successful branding firms

Why should anyone care about your product or service? Before you begin communicating with your audience, ask yourself that question.

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“Storytelling is in everything we do. It’s really key to showing what our brand stands for and showing that we have a consistent theme and tone of voice. We can tap into experiences that consumers are having, and show we stand for something that is emotional and create a reaction of happiness. There’s a lot of different ways we can tell our story.”

– Jessica Robinson, VP marketing for portfolio brands at Heineken USA, on why storytelling should be a big part of your content marketing approach

3 Ways to Create Standout Brand Messaging in a World of Noise

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Top Tips for Keeping Your Branding and Marketing Authentic

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