4 ways you can ensure you learn the right lessons from data
In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done.
"We are fortunate to live in an age of advancing technology, but we run a risk of oversaturating our market with off-the-shelf tools that gather faceless data and create ineffective content. Marketing has a remarkable power to inspire audiences. Instead of an influx of new tech to adopt, I predict we’ll embrace a deeper understanding of human behavior that will foster more meaningful relationships."
– Hamid Ghanadan, founder of The Linus Group, on how we will continue to see more of a turn toward the human side of marketing
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