April E-Connect Daily

April 15, 2019

Audience outreach

How content can help connect you and your community

If your community believes in your brand’s message you win. That’s where content comes in.
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"When you consider other alternative channels to amplify and to educate and to explain—whether that’s online video, blogs, social and other media—content becomes a great way to get that next level of detail and education to consumers."

– Walgreens CMO Adam Holyk on how the right content can serve right message to the right consumers at the right time

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