June E-Connect Daily

June 15, 2019

Building impressions while building your brands

We are brand builders. We all want our brands to be successful. Building impressions is a success principle that uses the principles of branding beyond a name and logo by applying them to five key components that lead to building a more successful brand.
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"The ability to evolve is creating the DNA within an organization to be able to recognize signals, adapt to signals, hear your consumers, lead your consumers, anticipate your consumers."

– Ed See, partner at McKinsey & Company, on why it is important for marketers to future proof their brands

Real-Time Data Fuels Customer Experience Management

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Get Creative: 5 Ways to Develop Fresh Ideas for Your Content Calendar

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