August E-Connect Daily

Business thought leader on why reinvention is the mother of all successes

August 22, 2019


Business thought leader on why reinvention is the mother of all successes

It seemed pretty easy. You write a New York Times best-selling book, and then sit back and wait for people to knock down your door.

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“‘Let’s just test it.’ ‘We’re looking for the appetite.’ ‘We just need to prove it works so let’s just get some stuff up there.’ I dread sentences like those. Unless a brand has a clear reason why it’s creating content, it won’t stick, no matter how much glue you use.”

– Ahava Leibtag, president of the Aha Media Group, on why having a content strategy is critical to getting results


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