Remember the last time a client, a boss or a co-worker gave you a handwritten thank you note to say you were doing a good job? What about a client? Has one ever slipped you a gift card worth the price of a cup of fancy coffee just to show you their appreciation?
“The hardest thing for small businesses to understand is scale. Big companies want to provide for everybody all at once. Before you can even think about relationships with big companies, you have to ask yourself honestly, ‘Can I operate at the level that a big business is looking for?”
– Jill Baskin, CMO at Hershey, on the best advice for entrepreneurs working at small businesses