October E-Connect Daily

October 21, 2019

Survey shows the benefits of personalization

From adding an extra shot of espresso to your morning coffee, to putting your dog’s picture on your phone case, personalization is everywhere. Today’s consumers expecting customized options to be at their fingertips are flocking to brands that make them feel special.

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“Be honest: Success without failure is luck. Rather than hiding our marketing missteps, we should learn to embrace them because more than a few content wins come from our ability to fail well.”

– Anna Hrach, Strategist, Convince & Convert

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