November E-Connect Daily

November 22, 2019

Technology trailblazer on what should be on every marketer’s to-do list

You might recognize a few of the brands that Tom Edwards has worked with over the years. Apple. Nintendo. Southwest Airlines. When they were looking for strategic planning and insights, the founder of technology consulting firm BlackFin360 was there. In a technological landscape that seemingly changes every minute, Edwards is a conduit for the kind of forward thinking brands need to stay ahead of the curve.

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“For something like a catalog or direct mailer, we feel like it’s a more authentic opportunity to fully draw them in. Beautiful imagery and intentional copy is the complete opposite of clickbait.”

– BLDWN president Johnathan Crocker on why some brands are going back to old-school marketing tactics

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