December E-Connect Daily

December 23, 2019

‘C.A.P.’ it — Another sales acronym you can use

Don’t you wish you felt like someone wasn’t trying to sell you something all the time? Wouldn’t it be nice if the salesperson was really on your side and wanted you to be happy with whatever it was you purchased? I mean, can you imagine a world like that?

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“Content marketing is about meeting the needs of prospects who don’t already feel that they have a relationship with you. When you start to engage them and build that relationship, that leads to better financial outcomes.”

– Marketing Insider Group CEO Michael Brenner on why B2B marketers must show empathy in content

Direct Mail Isn’t Dead, Instead, It’s Boosting Multichannel Campaigns

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7 Customer Retention Predictions for 2020

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