The heyday of cold calling took place when most people still used phones, before web-based lead generation. But I rarely made cold calls during this period. I learned early on that conversations with every person I met in business (and at parties, too) would eventually offer me the opportunity to talk about the company where I worked at that time.
“Brands are moving closer and closer towards humanization from the way they communicate to the relationships they look to build throughout their community. It’s an important step as marketers continue the journey of delivering a consistent and relatable narrative, at scale.”
– Alicia Tillman, global chief marketing officer at SAP, on why there is a need for data-driven marketing to drive human storytelling that appeals emotionally to prospects