March 31 E-Connect Daily

March 31, 2020

Home is the new HQ
Your 3-step plan for running a virtual company

Pre-COVID-19, a number of companies were already embracing the whole virtual office experience. So while the trend is not new, more companies are being asked to give their employees work-from-home options during the recent quarantine mandates. So, how do you make the experience work? CMO consulting firm Chief Outsiders offers this three-pronged approach:

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“The most comforting feeling of trust and safety comes from the belief that we aren’t alone, and that someone can help us move through the anxiety. They help not by waiting out the crisis, but by supporting us as we get through it.”

– Robert Rose, Chief Strategy Officer for The Content Advisory, on content’s role in building trust in a crisis

Marketing for “Somewhat Bad” or “Really Bad”

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How to Inoculate Your Business Against an Economic Slowdown

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