Lead from the front Brand Extract’s Bo Bothe on finding your focus in times of crisis
Authenticity. That is what Bo Bothe says is the driving factor behind a brand’s continued success. It is about urging companies to focus their energy on crafting a promise that fits their unique mission, vision, values and culture. Since founding BrandExtract, Bothe has applied this philosophy in guiding a growing number of local, regional and international rebranding efforts. We sat down with him to get his thoughts on what business leaders should do (and know) when crises hit.