April 21 E-Connect Daily

April 21, 2020

What now?

COVID-19 is wreaking havoc in our lives and confusion abounds. We are all dealing with turmoil, whether it is in our businesses or homes. Social distancing is for our safety, but we cannot let it keep us disengaged. It is more critical than ever to connect with others, listen and gain a shared perspective. We sat down with 3 executives to get their thoughts on what strategic ideas have merit, how to engage with clients and what they miss the most. Our panel includes Justin Ahrens, CEO, Rule29; Terry Marks, President, Tmarks Design; and Thayer Long, CEO, Association for PRINT Technologies.

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“The secret of crisis management is not good versus bad. It’s preventing the bad from getting worse.”

– Andy Gilman, President and CEO, CommCore Consulting Group, on the pivotal role of communication during a crisis

Content in a Crisis—What Brands Can Deliver

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Reading the Room: Marketing During a Crisis

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