Custom Content FAQ The most common questions about content marketing
Content marketing. While the concept has been around for hundreds of years, it did not gain popularity under its coined term until the 2000’s. You’ve heard about it, read up on it, but still have some questions. We have complied and answered the most commonly asked questions to give you more information about content marketing. Take a look and if you have more questions, reach out to us!
“The beauty of content marketing is in how valuable it can be across the company and not just marketing. Your head of recruiting can use it to attract the right talent, your communication people can use it to communicate to investors, your head of training can use it to educate current employees. Too many executives are so concerned about themselves and their own teams that they don’t give an olive branch to others.”
– John Hall, Co-founder of Calendar and Influence & Co., on the benefits of content marketing across departments