Aug 25 E-Connect Daily

August 25, 2020

The Device Vice
Report shows increased use of devices

It’s a digital world. The turn towards devices and the internet happened long before COVID-19, but the lockdown and social distancing exacerbated it. People could not interact face-to-face, so they picked up their devices for connection and communication. Check out which devices internet users aged 16 to 64 reported spending more time using due to COVID-19, according to the “Digital 2020 July Global Statshot” report from We Are Social and Hootsuite:

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“As marketers, it is our job to help create purpose-driven brand experiences which speak to the monumental cultural shifts and resonate in extraordinary ways.”

– Gabriel Miller, president of the design consultancy Landor & FITCH, on brands navigating through change

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