Taking the Initiative Strategy execution expert on ruthless consistency
Strategy. Change. Leadership. Michael Canic, PhD, is an expert in them all. He currently serves as the president of Making Strategy Happen, a consultancy which helps committed leaders turn ambition into strategy, and strategy into reality. He spent the last 25 years consulting with CEOs and management teams across North America and previously managed the consulting division at The Atlanta Consulting Group. He is also a member of Marshall Goldsmith’s global 100 Coaches project. His book, “Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change and Build Organizations That Win” was released earlier this month. We sat down with Canic to get his take on strategic leadership initiatives.
“Look honestly at what your customer is experiencing in their own world before you look to your needs of meeting sales goals. Selling is not the purpose now; so redraw your customer journey. Life is very different. Customers need to know how your brand will help them through the ever-changing experiences in their lives.”
– Marsha Collier, customer experience expert, on making customers happy in the middle of a crisis
CMOs and Brands: It’s Time to Adapt. We are Never Going Back to ‘Normal.’