Nov 24 E-Connect Daily

November 24, 2020

Pandemically Yours
How marketers connect with customers during COVID-19

Have you been there for your customers? Successful marketers embraced the pandemic as an opportunity to show their support and unwavering presence, most notably increasing their social media engagement. Many of the trends will continue even as the pandemic subsides. Take a look at how marketers increased their connections according to the “Global Marketing Trends 2021” report from Deloitte Insights:

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“We need a human connection and because of so much spin, we need to be able to interpret the authenticity of the content we consume.”

– A. Lee Judge, Co-Founder and CMO of Content Monsta, on the importance sharing your content in first-person accounts

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