Put Your Money Where Your Content Is Top predicted areas for content marketing investment in 2021
Welcome, 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do best—create valuable content. Content Marketing Institute and MarketingProfs teamed up for their “11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends” report to analyze last year and its impact on this coming year. Take a look at where they say content marketers are looking to make investments in 2021.
“Experience-driven commerce will continue to take center stage in 2021. The most successful retailers focus not only on getting their shopper’s attention early but also extending the same level of focus post-purchase to win over life-long customers.”
– Tom Berger, VP of Marketing at Bolt, on marketing in 2021
Marketing’s 2021 Playbook for Growth: Existing Markets