Speak to the Heart Why connecting with your customers is more important than ever
If you ask Deb Kwiatt the secret to marketing, she will tell you that the answers lie in your customers. Listen to them and you be able to create messaging that resonates. In her role as Marketing Communications Manager, she develops and implements marketing initiatives and external communications at Wellness House. Founded in 1990, Wellness House offers a variety of programs and services to better the lives of people living with cancer and the people close to them. Kwiatt joined the Wellness House team in 2016 and enjoys getting to know individual participants and telling their stories. We asked Kwiatt for her take on what customer relationships will look like going forward.
“From a leadership perspective, we are all realizing how adaptive and innovative we can be to continue to persevere and deliver what our customers want—but in new ways, both in how we’re doing our work and the work itself. I think many professionals have really learned that, at the end of the day, you’re still trying to meet the same needs and deliver the same brand promise but doing that in a way that makes sense for the circumstances.”
– Lindsey Roy, CMO at Hallmark, on how businesses continue to adapt during COVID-19
Why Alignment Between CX, Marketing and Insights Is Critical to Creating Ongoing Customer Relationships