September 14 E-Connect Daily

September 14, 2021

Combining Art and Strategy
Entrepreneur and marketer shares thoughts on the state of marketing

Fallon Anawalt is an entrepreneur with a strong background in marketing. She grew up helping her dad on their family farm before graduating college and starting her career in marketing. She wrote articles and press releases for industry publications for an industrial tank company and then went on to provide marketing work for aviation companies in the Joplin, Missouri area. After getting married in Joplin, Anawalt identified the need for quality event vendors in the area and created her first event planning business. In 2018, Anawalt partnered with the aviation company owner with whom she previously worked, and together they launched their own marketing company. Her event planning business merged with the marketing company to form Athena Companies.

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“It’s time to start creating evergreen content and stop wasting time, money, and energy on disposable, single-use content. Creating evergreen content can be compared to creating a great television series that you don’t have to watch as soon as it debuts. Your audience should have the opportunity to consume it whenever it’s relevant to him or her, not just in campaign time.”

– Carlijn Postma, founder, author, and speaker at The Post, on the importance of reusing content

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