December 20 E-Connect Daily

December 20, 2021

That’s a Wrap
3 gift ideas on how marketers should engage marketers in the new year

As a marketer, it can be difficult to engage with other marketers. They are likely to know your moves and might be your toughest test. In the spirit of the holidays, we put together three gift ideas on how to build trust and effectively communicate with your marketing kin.

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“Without the in-person interaction of physical retail, shoppers are craving connection. Engage with consumers in an authentic way: lead with purpose, communicate authentically, and share how you contribute to the community. Key takeaway: bring humanity into the digital shopping experience.”

– Kelly Wenzel, CMO of Amazon Pay, on the importance of human connection coming out of the pandemic

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