April 19 E-Connect Daily

April 19, 2022

Stay Golden
Direct mail campaigns worth the extra cost

In the day and age of digital marketing, direct mail can seem like an antique strategy. The cost of a direct mail campaign is about twice that of an email marketing campaign—is it worth it? SmallBizGenius says yes. Here are some statistics they gathered that prove that direct mail is worth its weight in gold:

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“Marketing, I think, has changed forever. Because in many ways, the intersection between marketing strategy, customer experience strategy, and business strategy has become very much intertwined. And so, the insights that we have as marketers are informing the way we need to build experiences, and the way that we’re building experiences is actually becoming the business strategy.”

– Patrick McLean, SVP & CMO of Walgreens

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