Oh how the times change. Over the past 30-plus years, I have seen a good bit of it in the business world, especially in marketing. Let’s face it: Marketing has always been a bit of a moving target. Continued technology. Ever-evolving social media channels. The ever-changing tastes of today’s forever-fickle consumer.
“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.”
– Elon Musk, CEO, Tesla & SpaceX
12 Best Sales Methodologies & The Key to Customer-Centric Selling, According to Sales Leaders