August 23 E-Connect Daily

August 23, 2022

Deciding Factors
Survey highlights how B2B buyers make their decisions

When it comes to what influences a B2B buyer’s purchasing decision, 84% say the vendor’s content has a significant impact. According to the “2022 B2B Buyer Behavior Survey” from Demand Gen and DemandBase, that means having the right tools—from marketing data, company information, social insights, connections, etc. The survey queried 340 B2B executives from the C-level (29%), managers (42%), director level (20%), VPs (8%). Here’s a look at the top 5 variables considered when evaluating a provider:

See more

“The last 10% it takes to launch something takes as much energy as the first 90%.”

– Rob Kalin, founder of Etsy

B2B Marketing Trends: The Top Seven Focus Areas

Read now

3 Key Content Marketing Strategies To Get Website Traffic From Month 1

Read now

Leave a Reply

Your email address will not be published. Required fields are marked *