October 25 E-Connect Daily

October 25, 2022

6 metrics to track brand performance

These six key brand measurements follow customers through every stage of the buyer journey, allowing marketers to evaluate brand awareness, brand loyalty, and everything in between—ensuring that your brand is highly evaluated at each stage.

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“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

– Joe Chernov, CMO, InsightSquared

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