July 2017 E-Connect Daily

Daily Printing | July 05, 2017

Brands gaining momentum with content marketing strategies

Quote

“Omnichannel is not just another buzzword – it’s the difference between a satisfied customer and a satisfied competitor. A company that has integrated all those channels so that each customer interaction picks up seamlessly where the previous one left off has reached the Magic Kingdom.”

– Andrew Ardron, Managing Director at ProspectSoft, on why it’s important to make the journey into the B2B omnichannel experience

From The Web

Do You Know Your Why? Your Content Marketing Success Depends on It

After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded shortly before his death with the following commentary

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Your Mind Thinks in Stories. Tell Better Ones to Get Ahead.

People who are natural storytellers make it look easy, but cut to the moment you’re in the hot seat—at an interview, a conference, or even in a social setting—and suddenly the suave-ness is not so forthcoming. So what is the key to telling a story that grips a crowd, and takes them emotionally from point A to point B?

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