November E-Connect 2019 Q&A with Tom Edwards Technology trailblazer on what you should be on every marketer’s to-do list You might recognize a few of the brands that Tom Edwards has worked with ...
Read MoreSurvey shows the benefits of personalization From adding an extra shot of espresso to your morning coffee, to putting your dog’s picture on your phone case, personalization is everywhere. Today’s ...
Read MoreWhy saying “thank you” matters Remember the last time a client, a boss or a co-worker gave you a handwritten thank you note to say you were doing a good job? What about a client? Has one ever slipped ...
Read MoreBusiness thought leader on why reinvention is the mother of all successes It seemed pretty easy. You write a New York Times best-selling book, and then sit back and wait for people to knock down your ...
Read MoreTake note Survey shows why print still matters in our every day lives If printed materials no longer existed, how would you react? It is an interesting question.
Read MoreBuilding impressions while building your brands We are brand builders. We all want our brands to be successful. Building impressions is a success principle that uses the principles of branding beyond ...
Read MoreAudience outreach How content can help connect you and your community If your community believes in your brand’s message you win. That’s where content comes in
Read MoreData Lessons In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier ...
Read More2019 Edition: Practicing the art of leadership In his latest book, “The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures,” Jeffrey Hayzlett provides the blueprint of ...
Read MoreMessaging strategies of successful branding firms Why should anyone care about your product or service? Before you begin communicating with your audience, ask yourself that question.
Read MoreWheels up – Landing the perfect buyer persona If there is one bullet on every marketer’s to-do list, it’s defining the ultimate buyer persona.
Read MoreBuilding your brand one partnership at a time It takes a village. If you believe in that approach, you can build your brand. Just ask Amy Graver; she’ll tell you that the foundation for brand ...
Read MoreFirst commercial client press check on our new Komori GL840P 8-color perfecting HUV press! This new technology allows us to get clients to market faster, more economically, and drive revenue sooner.
Read MoreContent: Why it’s the game everyone is playing today Welcome to 2018. In today’s digital landscape, we see millions of pieces of content uploaded daily. With so many new features, it’s enough to make ...
Read MoreFinishing the race… Survey shows marketers not keeping pace with customer data while brands recognize they must move fast to become customer-data-driven enterprises, the finish line is not close.
Read MoreHow to lead in the new age of leadership Brain Braudis has heard the question asked a hundred different ways. As a leader, how can you make a difference?
Read MoreThe art of overcoming price objections My work in lead generation results in a special by-product. Pricing discussions. What I have found is that there is a framework and language that clients find ...
Read MoreInfographic: The ABCS of Gen Z Accenture estimates annual spend by millennials in the U.S. will be somewhere in the ballpark of $1.4 trillion by the year 2020, representing 30% of total sales.
Read MoreWhy Your Story Matters A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how we are hardwired for stories. If you want ...
Read MoreAmanda Setili has seen it a lot. Two sides, two opinions and no resolution in sight. She lives for these moments. Ask Setili and she’ll tell you that while building a unifying consensus among your ...
Read MoreWhat are the biggest goals for small business owners in 2018? According to Infusionsoft’s “2018 Small Business Marketing Trends Report,” 31 percent say that driving sales tops the list, with 25 ...
Read MoreWhy salespeople suck at listening We love sales. But we hate feeling “sold to.” Everybody does. Though, if you talk to any sales person, they’ll tell you they’re not like that. Alas, they usually are.
Read MoreContent is getting so much play these days that it can start to seem like noise. Creating content just for the sake of creating content is not a strategy. Connecting with your audience through the ...
Read More3 newsroom lessons to improve your sales story Humans are natural storytellers. We gravitate to stories – whether around a campfire, the office water cooler or on Netflix. The world of sales is no ...
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