July E-Connect Daily

July 15, 2015 Artful Science Much has been written about the concept of ROI (Return on Investment) within the marketing process. It seems as though marketers want to know even …

April E-Connect Daily

April 13, 2015 Spring Cleaning Spring seems to always bring a sense of renewal and hope. We see the blossoming new flowers and think about new opportunities. We see the …

December E-Connect

December 2014 E-Connect Oops In 1999, the Dotcom boom was working itself into a frenzy. Companies were being incubated on the back of cocktail napkins and venture capitalists were throwing …

October E-Connect

October 2014 Mind Shift There are some people who think that it is time to rethink the 4 P’s of marketing in the B2B environment. In fact, a recent Harvard …

Bill Farquharson

How to Lose a Customer in 3 Steps

In last week’s Short Attention Span video from Bill Farquharson, we found what seemed to be the printing industry’s take on How to Lose a Guy in 10 Days. In an age where most companies are expanding …