With our Digital Printing and Inkjetting capabilities, we utilize variable data printing to turn your boring, static projects into eye-catching, expressive, even personally targeted pieces that will increase your response and effectiveness.

Variable Data Printing (VDP) is a form of digital printing where specific elements, such as text, graphics and images, may be changed from one printed piece to the next without stopping or slowing down the printing process. This allows you to customize areas of each individual piece, creating a personal product for your target audience member. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name or personalized message on each letter.

Mainly used for direct marketing, advertising, invoicing, customer relationship management and applying addresses, variable data printing can assist you in reaching your audience more directly at a personal level. Use your existing customer data or we can generate a list based on hundreds of criteria, targeting specific areas or demographics. Personalized URLs (PURLs) or QRCodes are just some of the innovative ways to lead your specific audience back to your website, event or offering.

But how do you know your variable data printing piece got through to your ideal audience? How do you know if it made an impact? Click here to learn about Daily Printing’s Integrated Marketing.

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