---
title: April 2022 E-Connect Daily
description: In the day and age of digital marketing, direct mail can seem like an antique strategy. Read more in April 2022 E-Connect Daily post.
---

[Daily Printing News](https://www.dailyprinting.com/daily-printing-news)

# [April 2022 E-Connect Daily](https://www.dailyprinting.com/daily-printing-news/april-19-e-connect-daily)

 Written by [Daily Printing](https://www.dailyprinting.com/daily-printing-news/author/daily-printing) | Apr 19, 2022 4:55:00 PM

## Stay Golden:

## *Direct mail campaigns worth the extra cost*

In the day and age of digital marketing, direct mail can seem like an antique strategy. The cost of a direct mail campaign is about twice that of an email marketing campaign—is it worth it? SmallBizGenius says yes. Here are some statistics they gathered that prove that direct mail is worth its weight in gold:

 

 

[View full post](https://www.dailyprinting.com/daily-printing-news/april-19-e-connect-daily)

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