Departments everywhere are fighting tooth and nail for their budgets, and marketing is often first to see cuts. How do you defend your spending when the chips are down? According to the Content Marketing Institute’s “2020 Content Management & Strategy Survey” report, 72% reported that their company views content as a core business strategy, yet not enough is invested in it. Here are 8 talking points to justify your content marketing budget from Hero’s Journey Content’s “The Business Case for Content During COVID-19.”