April 2017 E-Connect Daily
How do you measure marketing success? It’s a question today’s marketers ask themselves a lot.
Ari Wallach: 3 ways to plan for the (very) long term
We increasingly make decisions based on short-term goals and gains -- an approach that makes the future more uncertain and less safe. How can we learn to think about and plan for a better future in the long term ... like, grandchildren-scale long term? Ari Wallach shares three tactics for thinking beyond the immediate.