August 2017 E-Connect Daily
The art of being intimate – and why it matters today
Mayur Ramgir has seen it too many times with the brands he works with. When a company first starts out, it is likely to know its customers on a first name basis. But as it grows, it loses that personal touch. The brand, more oftentimes than not, starts marketing their brand with one-too-many strategies.
“Think of ‘content’ as all things that attract human attention that can be represented as data. The more quality content you can produce, the more attention you can scoop up, continuing to sate our limitless thirst for customization and novelty.”
– HubSpot tech lead Vedant Misra on why content is important to making connections in the age of Artificial Intelligence
From The Web
How To Approach Your B2B Marketing Like An NFL Quarterback
You need to have your eye on the whole field -- the big picture -- to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.
Energize Your Sales Abilities With These 7 Expert Tips
Are you in a sales slump? What if I told you the reason for your lagging sales isn’t the fluctuating market? Neither is it your product or company. It’s not even the competition. Top sellers across various industries and companies prove that sales performance isn’t situational.