June 2017 E-Connect Daily
Point Blank – 4 self-inflicted missteps that can land your brand in trouble
Blockbuster. Remember them? In a time that seems far, far away, the 9,000-store video rental chain seemed to be everywhere. Families would practically camp out to secure the latest releases.
“Omnichannel is not just another buzzword – it’s the difference between a satisfied customer and a satisfied competitor. A company that has integrated all those channels so that each customer interaction picks up seamlessly where the previous one left off has reached the Magic Kingdom.”
– Andrew Ardron, Managing Director at ProspectSoft, on why it’s important to make the journey into the B2B omnichannel experience
From The Web
What You Can Learn from Win/Loss Analysis
Do you simply tally up your wins and losses, then look to see whether the trends are going in the right direction? If so, you’re like many other companies. Some will go a little further and ask the sales reps why the sale was lost. Most likely they’ll tell you it was the price or some other failing of your offering.
Why you should define your fears instead of your goals
The hard choices -- what we most fear doing, asking, saying -- are very often exactly what we need to do. How can we overcome self-paralysis and take action? Tim Ferriss encourages us to fully envision and write down our fears in detail, in a simple but powerful exercise he calls "fear-setting."